You have decided to pursue a degree in business. It may have taken you a while to decide on this major, or perhaps you’ve known business was your calling all of your life. When it comes to choosing a specific career in the business field, a variety of considerations may affect your choice. And your path to making that choice is likely different than one someone else will take. Research shows that one person may prioritize pros and cons differently than another.
Some may rely on highly regarded industry sources for insight. For example, U.S. News & World Report offers yearly rankings of the best business jobs based on a methodology comprising six measures, each contributing a different weight in computing the overall score. The measures include: 10-year growth volume, 10-year growth percentage, median salary, employment rate, future job prospects, stress level and work-life balance. When these factors were computed earlier this year, they led to the following results indicating top ten business occupations.
- Market Research Analyst
- Operations Research Analyst
- Financial Advisor
- Business Operations Manager
- Bookkeeping, Accounting and Audit Clerk
- Marketing Manager
- Financial Manager
- Meeting, Convention and Event Planner
- Compliance Officer
New research on millennials, however—anyone born in the early 80’s through the early 2000’s—shows that they may have a different set of criteria when it comes to evaluating jobs. For example, one study finds that millennials often value benefits over salary. And, in contrast to the popular myth of millennials having unrealistic job expectations, most are simply looking for a job that yields a purpose or a chance to give back.
Similar notions of millennials appeared in a Mashable article, ‘6 Secrets to Millennials’ Workplace Happiness’ citing research that found “39 percent of millennials say a company’s volunteer policy affects their decision to apply, while 55 percent say it affects their decision to ultimately take the job.”
So how might a millennial reconcile a career “wish list” with universally accepted career rank measures? A book by Clayton Christensen, How Will You Measure Your Life introduces two terms: hygiene factors, things like status, compensation, and job security, and motivating factors, things like challenging work, recognition and personal growth. Christensen argues that to be truly satisfied with work, both hygiene factors and motivating factors need to be present.