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Technology evolving marketing to create new career opportunities

Assumption College Undergraduate

“Technology has always changed how marketing works. What is different today is the unprecedented rate of change in both the development of marketing tools and the escalation of expectations for better experiences from customers,” wrote Forbes contributor John Ellet in an article titled, “Technology Is Changing The Future of Marketing (Again).” As technology continues to […]

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June 30th, 2015

Posted in Business

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The Marketing Debate: Exploring Traditional vs. Digital at Assumption

Assumption College Undergraduate

According to a recent Pew Research study, “81 percent of online Americans report their internet and cell phone use has made them better informed about products and services today than they were five years ago.” Also, contrary to popular belief, the study finds that the majority of Americans are not overwhelmed by the amount of […]

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January 13th, 2015

Posted in Business

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