Why writing is crucial in business

Assumption College Undergraduate

When Assumption marketing student, Linda Truong started her internship at the Worcester Business Journal, she didn’t anticipate the opportunity to help write almost 40 introductory speeches for an upcoming event. But she gladly assumed the assignment and witnessed weeks of hard work pay off as she watched the event and listened to her words introduce one honoree after another.

Whether it’s writing speeches, product manuals, organizational memos or anything else, writing is central to business. Kyle Wien, CEO of iFixit, the largest online repair community, makes a strong case for why good writing is essential in his Harvard Business Review article, “Your Company Is Only as Good as Your Writing”.

While there are numerous opinions on the subject of writing as it relates to business, Wien’s points are simple and well-spoken truths that perhaps carry a special merit considering the nature of iFixit — a business that often relies on the power of writing to communicate complex processes on how to… well, fix things.

From Wien’s perspective, good writing is about good communication and good communication should be easy to understand and void of jargon. Whether we are aiming to improve individual or organization-wide writing, Wien advises a collaborative approach that promotes peer review and feedback, allowing all writers, regardless of training, to learn from each other.

Wien also acknowledges that it is not always easy to talk about writing in an organizational setting particularly because there are vast opinions and feelings surrounding the subject. Sometimes even the rules can vary. It is important to keep writing and learning from internal conversations and one’s mistakes. At iFixit, the years of such learning were compiled into a Tech Writing Handbook, an especially great resource for any business student.

At Assumption College, business students have plenty of opportunities to refine their writing skills through required coursework, electives, student organizations, clubs, or on-campus services such as the Academic Support Center. Business students should also make use of group projects as a platform for obtaining feedback from peers. And for those who may be tempted to pass on their writing duties to another teammate in exchange for a research piece of the project, remember that writing will likely be waiting wherever your career takes you.

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